I'm Free Mentoring. You're guaranteed to miss 100% of your shots not taken.

Your decision to succeed won't come without challenges; no obstacle can withstand the overwhelming force of true commitment."



i'm free!

From the CD "I'm Free" By SHELDON GOOCH

2 days after Sheldon's commitment to Christ, God inspired him with the words and music to the song "I'm Free" which is the title cut of an LP recorded while serving LIFE plus 60 years in prison. I'm Free is likewise the title of his first book which tells his story, now available on Amazon.

Leading the way to Continuous And Never-Ending ImprovemenT


"It all comes down to decisions"

“When your best thinking gets you into a situation that your best thinking can’t get you out of, you are literally at wit’s end. It’s time to make a decision.” 


"Winning and losing are both on purpose. It's time to take a shot at your success. I can’t guarantee you will hit bull’s eye every time; I can guarantee, however, you will miss 100% of the shots you don’t take."

"You are always on the verge of a breakdown or a breakthrough. The pressure for each is identical. You can stand through it or crumble underneath. Your decision in this dilemma determines the outcome you receive.“


"The choice is ALWAYS yours!"

--Sheldon Gooch


Become Your Best Self

‘My goal is to help you re-imagine your life. With extensive experience in Life Coaching. Mentoring and a vast history of client success, my individualized positivity approach will first help you discover what you really  want; then help you to establish attainable goals.’ 


AIM HIGH - Live Your Dreams

Les Brown told me, "See, It's not always that

We aim high and miss.

But instead, we aim low and HIT!

Or even worse,

We aim at nothing,

And hit nothing dead center!"



I'm Free -The Autobiography of Sheldon Gooch on Amazon

I'm Free -The Autobiography of Sheldon Gooch on Amazon

I'm Free -The Autobiography of Sheldon Gooch on Amazon

A child of a single parent

A welfare recipient

A 4th degree black belt

A school dropout

A runaway and a renegade

A heroin addict

A burglar, home invader

An armed-robber, car thief

A prisoner

Sentenced to LIFE PLUS 60 YEARS!

But, it's not over

Hear and read the rest of this 

dramatic and inspirational story! 


Audio Intro to I'm Free

I'm Free -The Autobiography of Sheldon Gooch on Amazon

I'm Free -The Autobiography of Sheldon Gooch on Amazon

 Hear an audio sample of the book

I'm Free by clicking the button below. This is part of the introduction to the book I'm Free which describes an unforgettable night in Detroit when death was in the air and blood was everywhere. The book follows as the true story moves from drugs, crime, violence, and death, to prison, redemption and transformation. To God be the glory.


Why I'm Free, Incorporated

I'm Free -The Autobiography of Sheldon Gooch on Amazon

Why I'm Free, Incorporated

While serving LIFE plus 60 years in prison, I realized acknowledged I had failed at life. I began to eliminate the worn-out excuses. And when I turned to Jesus I saw myself for who I was.  This prompted me to do 2 things: 1) to read every book I could find. And 2) to set long-term and short-term goals. It seemed absurd considering my prison sentence. I adopted the CANEI concept, (Continuous And Never-Ending Improvement) and to see myself standing before the masses telling of what great things God had done in me. FAST FORWARD. Every one of my goals were achieved. 

This 12-week curriculum will walk you from where you are to where you want to be.   


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